ACADEMY OF COUNTRY MUSIC AND LUCAS OIL LAUNCH “ACM GARAGE TALK” VIDEO SERIES FEATURING FOUR ARTIST
The digital series shares personal stories behind the vehicles of some of Country Music’s favorite artists – starting with Riley Green and his 1987 truck, followed by three additional stars
INDIANAPOLIS, May 23, 2023 — Lucas Oil, the world leader and distributor of high-performance automotive additives and lubricants, and the Academy of Country Music are launching the ACM Garage Talk digital series – highlighting the personal stories behind the vehicles of some of the Country Music world’s favorite artists.
Riley Green kicks off the series, giving fans an exclusive insight into his 1987 GMC Sierra Custom Deluxe, which he still owns and maintains today. The “If It Wasn’t for Trucks” star, who learned how to drive in the truck as a young teenager, sheds light on how he drove it to venues early on in his career – and how it saved a gig in Mississippi when an ice storm stranded his tour bus.
VIDEO COURTESY OF ACADEMY OF COUNTRY MUSIC YOUTUBE
More Artist Stories to be Featured on ACM Garage Talk Presented by Lucas Oil Three additional artists will be announced in the coming months. As a complement to the series, Lucas Oil sponsored a VIP space at the ACM Country Kickoff festival as a lead-up to the 58th Academy of Country Music Awards which aired on May 11.
The excitement around ACM Week in North Texas began with the ACM Country Kickoff at Tostitos Championship Plaza at The Star. Fans experienced a free two-day festival, getting the chance to get up close and personal with some of Country Music’s biggest stars and celebrate the ACM Awards’ return to North Texas. Some of today’s most exciting up-and-coming Country Music artists performed on the main stage, including several ACM Award nominees.
For more information about the ACM Garage Talk Series, or to schedule an interview with Lucas Oil and ACM leadership, please contact [email protected].
About the Academy of Country Music Founded in Southern California in 1964 as a regional trade organization, the ACADEMY OF COUNTRY MUSIC (ACM) has grown in the almost 60 years since into a leading association for the country music industry. Now headquartered in Nashville, TN, and boasting record-high membership of nearly 5,000 nationwide, the Academy serves as a powerhouse advocate for country fans, artists, and all facets of the business, as well as a supporter of philanthropic work through charitable partner ACM LIFTING LIVES, dedicated to improving lives through the power of music and providing aid in times of need, with a focus on health initiatives. 2023 looks to be another monumental year for the Academy, with the ACM Awards returning to Texas on May 11 and streaming live for a global audience on Prime Video, still, the only major awards show to live stream. The Academy also remains relentlessly committed to creating a more inclusive environment for underrepresented groups in country music, from the boardroom to the stage, and over the last year has launched both ACM LEVel Up, a two-year professional development and enrichment curriculum for rising leaders, and OnRamp, a guaranteed income program for Black members of the Nashville music community, in partnership with the Black Music Action Coalition. For more information, log onto ACMcountry.com or ACMLiftingLives.org.
About Lucas Oil Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products was created with the simple philosophy of producing the best lubricants and additives available anywhere. Lucas Oil offers the most diversified range of innovative engine oil, gear oil, and additive products refined by years of specialized research, development, and testing. The company’s high-performance engine oils and gear oils are widely recognized as best-in-class in the automotive, Powersports, marine, industrial, outdoor, and motorsports marketplaces. In total, Lucas Oil boasts more than 300 premium products, representing the largest variety of shelf products of any oil company in the United States with a distribution network across 48 different countries.
Lucas Oil’s commitment to motorsports includes long-standing support for high-profile regional and national racing series, and the distribution of exclusive motorsports content from across the globe via MAVTV, a Lucas Oil-owned and operated television network. The company also serves as the exclusive oil and lubricant partner of Monster Jam®, the Dallas Cowboys, the Indianapolis Colts, and Lucas Oil Stadium. For more information, please visit www.LucasOil.com.
