Teton Ridge, the premier Western sports media, lifestyle, and entertainment company, announced today that critically acclaimed, American Indian actor Mo Brings Plenty, star of the beloved series “Yellowstone,” joins the company as American Indian Cultural Affairs Director. Brings Plenty will play a pivotal role in overseeing authenticity, diversity, and overall industry culture across a variety of Teton Ridge properties including the esteemed Cowboys & Indians Magazine, the Arizona Ridge Riders, a professional bull riding team within the PBR Teams League and Teton Ridge Entertainment.
“I am truly looking forward to joining the team at Teton Ridge,”
MO BRINGS PLENTY
“I am truly looking forward to joining the team at Teton Ridge,” said Brings Plenty. “My biggest drive is to be a positive factor and help support what Teton Ridge has set out to do in shedding light on western heritage. I look ahead to incorporating American Indian culture more into every avenue of this industry – we have a lot of cowboys and cowgirls accomplishing great things. Our culture is really parallel to the cowboy culture, so bridging those together and celebrating their stories side-by-side is my biggest goal.”
Brings Plenty will also consult for Teton Ridge Entertainment, a division of Teton Ridge producing films, series and new media projects that explore Americana stories and highlight the themes, ethos and setting of the American West. Led by Jillian Share, the company recently announced a docuseries it is working on with Oscar-winner James Reed (“My Octopus Teacher”) about Colossal Biosciences, a company working to bring extinct species, such as the woolly mammoth, back to life, a new take on Louis L’Amour’s novel Fallon based off of a film pitch from Pete Chiarelli (“Crazy Rich Asians”) and a groundbreaking women’s basketball documentary following Dawn Staley’s undefeated 2023/2024 season with the South Carolina Gamecocks.
“Our team is dedicated to preserving the western lifestyle and celebrating the diverse storylines that have played a pivotal role in creating what we all know and love today,”
DEIRDRE LESTER / CHIEF EXECUTIVE OFFICER OF TETON RIDGE
“Our team is dedicated to preserving the western lifestyle and celebrating the diverse storylines that have played a pivotal role in creating what we all know and love today,” said Deirdre Lester, Chief Executive Officer of Teton Ridge. “After hosting Mo at many of our events and watching him build long-standing, impactful relationships across the industry—all while educating and bringing much-needed perspective to the table—it was quite obvious that his playing a larger role was imperative in paving the way for the future of Teton Ridge and the industry at large.”
“Mo is a cowboy, and he lives his life as a constant leader in his community,”
CASEY LANE / RIDGE RIDERS GENERAL MANAGER
“Mo is a cowboy, and he lives his life as a constant leader in his community,” added Ridge Riders General Manager Casey Lane. “Bringing that leadership and unique voice to our team is such an incredibly positive thing for the entire industry. We could not have identified a better mentor to shape the future of all efforts within Teton Ridge and help the Ridge Riders build a championship culture with our riders, partners, and fans.”
For more information on Teton Ridge, please visit www.tetonridge.com.
