Teton Ridge is proud to announce “we’ve acquired The Cowboy Channel, The Cowgirl Channel, and Cowboy Channel+ from Rural Media Group”.
As part of this milestone, we’re also expanding our partnership with the PRCA to broadcast hundreds of rodeos annually—solidifying our position as the largest rights holder in Western sports.
This moment reflects our deep respect for the legacy of Patrick Gottsch, The Cowboy Channel’s visionary founder, and unites two organizations with a shared commitment to celebrating and advancing Western culture.
With this next chapter, we’ll build on the success of beloved programs like Western Sports Round-Up and ProRodeo Tonight while creating new opportunities to bring the excitement of Western sports to even more fans.
We couldn’t be more thrilled to welcome The Cowboy Channel and Cowgirl Channel to the Teton Ridge family.
