PUEBLO, Colo. (July 28, 2024) – PBR (Professional Bull Riders) will hold its first event in Pittsburgh, PA when the Unleash The Beast tour stampedes into PPG Paints Arena January 24-25.
Unleash The Beast is an elite tour matching the world’s best bull riders and most powerful bulls in competition televised on CBS and Merit Street Media. The organization anticipates the Pittsburgh event will contribute a total economic impact of $11.4 million, including spending on ticket sales, lodging, food, beverage, retail and local attractions.
While PBR has held successful top-tier events throughout the state of Pennsylvania, it will be the sport’s first visit to Pittsburgh – the 10th event of the 23-event 2025 regular season.
“We are very excited to finally bring PBR’s elite tour to Pittsburgh,” said PBR CEO and Commissioner Sean Gleason. “Over the years, we’ve had consistent success throughout the region and state of Pennsylvania entertaining very passionate Western sports fans, and we look forward to seeing the world’s most talented bull riders and remarkable animal athletes providing more thrills inside PPG Paints Arena.”
In 2023, PBR sold out a three-day elite tour event in Johnstown at 1st Summit Arena @ Cambria County War Memorial. Previously, the premier tour had competed in Philadelphia in 2003, 2004 and 2012; in Allentown in 2014 and 2015; and in Reading in 2006.
Several bull riders now competing at PBR’s elite level have grown up in Pennsylvania, including Braidy Randolph (Jonestown, PA) and Grayson Cole (New Ringgold, PA). One of PBR’s top stock contractors, Mike Miller, operates Mike Miller Bucking Bulls based in Jersey Shore, PA.
Tickets for PBR Pittsburgh will be available for purchase on August 2 online at PBR.com and Ticketmaster.com. Additionally, PBR Rewards members can call 800-732-1727. Elite Seats are also available for purchase, offering fans the most intimate experience in the venue.
Stay tuned to PBR.com for the latest news and results and be sure to follow the sport on all social media platforms at @PBR.
About PBR (Professional Bull Riders):
PBR is the world’s premier bull riding organization. More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, the organization launched PBR Teams—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
