PUEBLO, Colo. (April 9, 2024) – EZ-ACCESS, one of the world’s leading producers of high-quality accessibility solutions, has partnered with PBR (Professional Bull Riders) to blaze a new trail in the category in building a consumer brand for its products.
As the official ramp and accessibility provider of PBR, EZ-ACCESS will have branding rights to the ADA sections of PBR event arenas, and on the ramp leading to the cage positioned in the center of the arena that is used for rider introductions and victory celebrations. The year-round sponsorship, spanning the PBR Unleash The Beast and PBR Camping World Teams Series, includes other fixed and digital signage along with social media content.
“We’re using PBR as a primary marketing platform to build our consumer brand; it’s a big deal for our company and the entire access category,” said Don Everard, CEO of EZ-ACCESS. “We believe that our ‘Made in America’ local craftsmanship initiative, support of our veterans and first responders, quality products, and passion for hard-working grassroots Americans align well with PBR and its fans. Our mission over the past 40 years has been to enrich lives by providing access to life beyond barriers. Now we intend to be first in our category to create a powerful brand voice.”
“We’re honored EZ-ACCESS chose PBR to build and communicate a strong consumer brand, and we’re excited to help tell their story,” said Josh Baker, Chief Revenue Officer, PBR. “They’re a family-owned company with a gritty entrepreneurial story – making high-quality products here in America – and are expanding to new consumer markets like recreational and pet ramps. Our values and cultures are a match. It’s gratifying to develop a new category – accessibility helps people enjoy life.”
One of PBR’s core values is offering a welcoming, inclusive sport. The multiyear partnership will include recognition of those enjoying each event in the EZ-ACCESS ADA section. As part of the collaboration, EZ-ACCESS also plans to donate ramps to Western sports athletes and fans in need.
Starting out in 1984 selling inflatable bathtubs from a kitchen office, EZ-ACCESS now ships more than 3,000 ramps each month to a total of more than 3 million customers since its inception. With more than 124,000 ramp installations for American veterans, millions of residential portable and modular wheelchair ramps, ramps and multi-story stair systems for commercial and industrial use, and recreational and pet ramps, EZ-ACCESS products are designed to ensure safe, convenient, and durable access.
EZ-ACCESS products will be sold direct to consumers via the company’s new consumer website launching in May 2024, and through a nationwide network of durable medical equipment dealers and authorized online retailers such as The Home Depot, Lowe’s, and Amazon. The company manufactures its products in Kentucky in state-of-the-art manufacturing and distribution facilities that have more than 375,000 square feet of space.
EZ-ACCESS serves a wide range of audiences:
- Older adults and those with disabilities choosing to remain in their homes while maintaining an active lifestyle
- People looking to care for their parents and grandparents
- Farmers, hunters, and outdoorsmen who have equipment to load at their home or in and out of a vehicle, such as quads, ATVs, lawn mowers, motorcycles, etc.
- Facilities and delivery drivers
- Students and faculty needing safe access to school portables
- Workers needing access to construction trailers, temporary offices, warehouses, loading docks, rooftop generators, and HVAC units
About EZ-ACCESS
EZ-ACCESS®, a division of Homecare Products, Inc., began in 1984 as a mother-daughter business with one simple product designed to help people, growing into a multi-generational, multi-faceted operation that is one of the world’s leading producers of high-quality accessibility solutions. EZ-ACCESS offers the most complete line of access products that provide flexible short- and long-term solutions for a wide range of needs. The company’s commitment to exceptional customer service and innovative products is an enduring promise to its customers and the driving force behind its success. EZ-ACCESS is an equal opportunity employer and is proud to hire our nation’s veterans.
About PBR (Professional Bull Riders):
PBR is the world’s premier bull riding organization. More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the PBR Team Series—ten teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
