KANSAS CITY, Mo.–(BUSINESS WIRE)–The brand responsible for inventing the original cowboy boot in 1875, HYER Boots, is once again family-owned. After a 45-year hiatus, the Hyer family is now gearing up for an official launch in 2023, with an unwavering commitment to the brand’s unique authenticity, innovation, and expertise in making boots for real cowboys and cowgirls.
“Hyer Boots brings tradition and heritage for a new age, fueled by technology and continued innovation. Teton Ridge is proud to partner with Hyer Boots and honored to support their passionate team and their decades of expertise in western culture.”
EMILY CASTEL, CHIEF BRAND AND CREATIVE OFFICER AT TETON RIDGE
The lineage of the company began with entrepreneur C.H. Hyer, who first handcrafted the one-of-a-kind boot tailored for a true cowboy. C.A Hyer, C.H. Hyer’s son, was the second CEO of the company, with the family-owned business later being sold to his daughter, Nannette Hyer Bohl. Nannette’s husband, Ford Bohl, became the third CEO in the Hyer family before selling the HYER brand in the 1970s.
Digging through his grandmother Nannette’s archives, Zach Lawless discovered an incredible family legacy and launched a plan to revive the iconic brand.
“My great, great grandfather is credited as the inventor of one of the most recognizable representations of the American West – the cowboy boot. I feel profoundly honored and humbled to carry that legacy forward, and am deeply grateful for the support of Teton Ridge as they provide great resources to drive our business forward,” said HYER Boots CEO Zach Lawless. “For over 100 years, the Hyer name was known for innovation and ingenuity; together with Teton Ridge we intend to honor that past by building the best boots for the future.”
Teton Ridge, the entertainment brand and media company devoted to the iconic American western way of life, recognized HYER Boots as a remarkable family comeback story and quickly invested in the opportunity to restore a piece of American history.
“Hyer Boots is the original cowboy boot company, born and grown in America, and designed with purpose,” said Emily Castel, Chief Brand and Creative Officer at Teton Ridge. “Hyer Boots brings tradition and heritage for a new age, fueled by technology and continued innovation. Teton Ridge is proud to partner with Hyer Boots and honored to support their passionate team and their decades of expertise in western culture.”
With a strategically curated team of experts and a history unmatched in the category, HYER Boots will make history once again with the launch of a line of cowboy boots in 2023. To learn more about the legendary brand heritage and to view vintage HYER Boots styles during the 2022 Wrangler National Finals Rodeo presented by Teton Ridge in Las Vegas visit HYER at Cowboy Christmas booth #215.
Follow the journey and stay up to date on the boot brand’s upcoming product launch by visiting HYERBoots.com and following @hyerboots on social media.
About HYER Boots
Established in 1875 and founded by C.H. Hyer, HYER Boots is the manufacturer of the original cowboy boot for true cowboys. The family-owned brand re-launched the legendary boot company in 2022 with an ultimate respect to their ancestral legacy and western heritage. The boot brand is known for crafting innovative, authentic boots for real cowboys and cowgirls. For more information, visit HYERBoots.com.
About Teton Ridge
Teton Ridge is a multi-platform, wholly American-owned brand and media company devoted to the iconic American western way of life. Teton Ridge’s Sports division was created with the singular focus of elevating classic Western sports and America’s western culture on the world stage, while broadening audiences around the globe as well as at home. In 2021, Teton Ridge acquired The American, the iconic event of the rodeo circuit, to continue to expand the audiences for rodeo sports and make it the world’s premier Western culture event. For more information about Teton Ridge, please visit tetonridge.com or @tetonridge on Instagram @tetonridgeusa on Facebook.
